Biomechanics and the future.

 Initial proof of concept  

Initial proof of concept  

The assignment was to shoot and composite an editorial concept using the skills and the studio lights we have developed. I choose to do a what-if advertisement for a future apple product placement based on the rise of wearable technologies. I created a rough proof of concept image using an existing image and gave it the blacked out look from the earlier days of the iPod. This rough edit can be found below. 

In order to successfully complete this concept I needed to picture the completed shot in my head and work backwards. Once I had the idea I then went about gathering any prop pieces for use in Photoshop. I went to a thrift store and grabbed a VCR and a DVD burner. After some careful application of a screwdriver and a hammer I was able to free a couple of the key components. A couple of transistors and circuit boards later and I had the pieces I needed for illustrating the concept.

 

 

In the studio I matched lighting and set up my models to serve as the foundation of the image. Using a grid and soft box to create fill and hair lighting and I had all of the pieces that I needed. I was able to pull together the pieces together into the image I had in mind. Below is an earlier edit of the final composition.

 Mid proccess draft

Mid proccess draft

Then the final part was the compositing of the pieces into a coherent and well executed final product. With the male model I was able to line up of the components with an actual plate in his shoulder. Found below is the final image with the standard font used with iPod ads of the early 2000s.  I decided against using the blacked out idea from earlier in order to show a more surreal take on typical shots featuring athletes. Overall I'm happy with the overall idea and execution and may pursue this as a series going forward. Please let me know what you think by commenting or sharing this blog. Please subscribe to my website for updates. Thanks!

 2025 the iPerson

2025 the iPerson